Personal Reflection On Entrepreneurship - 1845 Words

The purpose of writing this report is to show how much I have learned and experience from enrolling in BBA 220. It is also include the impression and my personal reflection about the unit itself, and also the reflection about group project. Before I start this unit, I do not understand much about entrepreneur and entrepreneurship at all. I just know that people who do business are businessmen. However, after joining this unit, my understanding toward entrepreneur become different. Entrepreneur is someone who is willing to take risk by inventing a new business that does not exist in the market or start up their own business to make profit or take benefit of an opportunity. On the other hand, according to Joseph Alois Schumpeter (1883-1950),†¦show more content†¦There is me who study in Marketing. Matthew Chong studies in finance. Tanya Kazzi studies in bachelor of commerce which concentrate on HR. Eric Deng studies in business for four year that has a deep understanding about research and development. And Bhavisha Pindoria who studies in operation management. Because of our academic background, the work was divided according to their own respective specialty. My task in this project is to develop a marketing strategy and also analyze the market. I have done many researches that related to market that include competitors analysis, market segmentation, medium channel to deliver the message of the company as well as consumer behavior. My role is to ensure that we can position our company in the target segmentation by build up brand awareness and brand recall, and also find the effective way to deliver the message to our customers and attract them to purchase our service. My expectation toward my teammate is that we can create a good business plan and each of them can complete their own task. I also hope to understand better to see if there is any potential business partner in the future as well. And I also understand that my teammate expect me to do a bett er job in my part as well and to find the best solution that suit to our company. In the process of this group project, we face some difficulty due to the lack of communication andShow MoreRelatedWhy True Innovators Must Behave Like Entrepreneurs1029 Words   |  5 Pagesï » ¿ENTREPRENEURSHIP AND INNOVATION Analysis of the Relationship between Entrepreneurship and Innovation According to the author, personal entrepreneurship is the ability of a person to trade in goods and services for the purposes of creating wealth for the individual, while personal innovation is the ability to generate new ideas for the purpose of creating new or improved products or services. 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